← Selected Work
LiveBrand & System DesignDigital Experiences
Ark & Ember
Umbrella Identity & Venture Architecture
An umbrella identity and site architecture built to hold multiple ventures at once, each keeping its own personality without fragmenting the house.
View live projectThe Challenge
Give a portfolio of unrelated ventures — educational games, community platforms, faith and imagination projects, memory products — a single credible home, without flattening each venture into a house template.
The Approach
Define a restrained brand core (charcoal, forge gold, serif display over clean sans) and a venture data model that treats each project as a record with its own category, status, and artwork. Featured experiences surface each venture using its own official assets inside a shared frame, so the house reads as one system and the ventures still read as themselves.
My Role
- Brand Architecture
- Creative Direction
- Visual Identity
- Digital Experience
- Venture Organization
- AI-Assisted Development
The Outcome
A published site with a reusable venture schema and a shared design language that new ventures and case studies can plug into without redesign.