← Selected Work
Professional WorkVisual CommunicationBrand & System Design
Shaping the Future
Technology & Community Initiative Communications
A connected set of district communication pieces translating technology, STEM, connectivity, and safety initiatives into materials a broad public audience can understand at a glance.
Created professionally for Putnam County School District. This is not an Ark & Ember client project or venture.
The Work
Select any piece to view it enlarged.
The Challenge
Communicate multiple complex district technology, STEM, connectivity, and safety initiatives to broad audiences in a format that could be quickly understood while maintaining a recognizable visual identity across every piece.
The Approach
Develop a reusable nautical visual framework that connects multiple initiatives through common typography, layout structure, imagery, naming, and visual hierarchy — while allowing each subject area to keep its own identity. Each initiative is named, illustrated, and summarized in parallel columns so audiences can scan one piece or compare several.
My Role
- Creative Direction
- Information Design
- Visual Design
- Content Organization
- Copy Development
- AI-Assisted Creative Workflow
- Final Production
The Outcome
A repeatable communication format that presents distinct initiative families — digital equity and school safety — as parts of one recognizable system, with room for additional subject areas to be added in the same framework.
